The official tag-line for the gokit.me platform is:

“Instant identity kits to tell your story. Beautifully”

In other words, we want gokit.me to be easy to setup and use; we want it to be all-encompassing of who you are professionally, personally and socially; and we want it to be clean, attractive and down-right sexy to look at and share. In the end, gokit.me will be your identity kit(s) you use to tell your story. So we want our users to start thinking about their identity and how they want to be portrayed and how they currently portray themselves online.

Evan Williams wrote a great article titled: “Five Easy Pieces of Online Identity” that we think will help people start to understand what we mean by an online identity

Excerpt:

Every Internet service that has a concept of users has to deal with identity. And for anything social (which seems like everything these days) identity is a huge part. For the Internet as a whole, there are battles waging to “own” identity—or, at the very least, not let someone else own it. And there have been efforts for years to make identity more manageable for users and to put control in their hands.

The article goes on to identify the 5 pieces of online identity:

- Authentication
- Representation
- Communication
- Personalization
- Reputation

…and provides a brief breakdown of each including examples of sites/services that gives users the ability to present themselves online (we DEFINITELY want gokit.me to top this list)

Read the entire story: Five Easy Pieces of Online Identity